Fiat launch low-cost car in 2010
Fiat plans to reveal its low cost car somewhere in 2010. The new cheap Fiat will be an even smaller car than the 500 and Panda. The new model would be a low-cost vehicle targeted at markets in South America, Russia, India and China.
If the company decides it will wear the Fiat badge, it could revive the Uno nameplate and effectively replace the Palio (pictured above), which currently serves as Fiat’s “world car”, with production in Brazil, India, Turkey, South Africa, North Korea and China, in hatchback, sedan, wagon and pickup body-styles. Fiat’s close relations with Tata, makers of the Nano, could come into play, but one way or another, nobody does small cars like Fiat, so the competition had better take note.
The new low-cost Fiat will help with the company’s position in markets such as South America, Russia, India and China. It’s not known yet whether the new low cost car will be Fiat-badged or not, as there is a possiblity of a new brand being used. Fiat is still conducting internal studies on whether a low cost model could damage Fiat’s image.
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